Social Media in service management and marketing

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Service Management and Marketing : Managing the Service Profit Logic
Redaktörer	Christian Grönroos
Utgivningsort	Chichester
Förlag	John Wiley & Sons
Utgivningsdatum	2015
Utgåva	4th ed.
Sidor	357-372
ISBN (tryckt)	978-1-118-92144-9, 1-118-92144-5
ISBN (elektroniskt)	978-1-119-15986-5, 1-119-15986-5
Status	Publicerad - 2015
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

@inbook{71803f2d54aa4f82ae437c6aa9ef826e,

title = "Social Media in service management and marketing",

keywords = "512 Business and Management",

author = "Johanna Gummerus",

year = "2015",

language = "English",

isbn = "978-1-118-92144-9",

pages = "357--372",

editor = "Christian Gr{\"o}nroos",

booktitle = "Service Management and Marketing",

publisher = "John Wiley \& Sons",

address = "United Kingdom",

edition = "4th ed.",

}