Social media use: A review of innovation management practices

Marie-Isabelle Muninger*, Dominik Mahr, Wafa Hammedi

*Motsvarande författare för detta arbete

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

Sammanfattning

The use of social media for innovation requires firms to manage rapid information transfers, big data, and multiway communication. Yet managers lack clear insights on the way social media should be managed and current literature is dispersed across various research streams. In this article, the authors aim to develop a better understanding of how social media use should be leveraged for innovation. To achieve this objective, they build a systematic review of evidence from 177 scientific articles across four key management disciplines. They analyze research perspectives and conceptualizations of social media use for innovation and provide a framework of the drivers, contingencies and outcomes related to this topic. Next, they attempt to identify what is currently known about social media use for innovation. Last, they suggest critical areas for future inquiry on this important subject.

OriginalspråkEngelska
Referentgranskad vetenskaplig tidskriftJournal of Business Research
Volym143
Sidor (från-till)140-156
ISSN0148-2963
DOI
StatusPublicerad - 01.02.2022
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

  • 512 Företagsekonomi

Styrkeområden och områden med hög potential (AoS och AoHP)

  • AoS: Konkurrensanalys och servicestrategi - Service och kundorienterad ledning

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