Special session: Understanding and Managing Value... When Customers Create It

Leyland Pitt, Emily Treen, Kristina Heinonen, Adam Mills, Kirk Plangger, Richard Hanna

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018
Utgivningsdatum	2018
Status	Publicerad - 2018
MoE-publikationstyp	A4 Artikel i en konferenspublikation

Nyckelord

@inproceedings{e0aa04203fe942d1b1b32735a5752da4,

title = "Special session: Understanding and Managing Value... When Customers Create It",

keywords = "512 Business and Management",

author = "Leyland Pitt and Emily Treen and Kristina Heinonen and Adam Mills and Kirk Plangger and Richard Hanna",

year = "2018",

language = "English",

booktitle = "2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018",

}

TY - GEN

T1 - Special session: Understanding and Managing Value... When Customers Create It

AU - Pitt, Leyland

AU - Treen, Emily

AU - Heinonen, Kristina

AU - Mills, Adam

AU - Plangger, Kirk

AU - Hanna, Richard

PY - 2018

Y1 - 2018

KW - 512 Business and Management

M3 - Conference contribution

BT - 2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018

ER -