Stock ownership as a motivation of brand‐loyal and brand‐supportive behaviors

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

11 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Consumer Marketing
Volym	26
Nummer	6
Sidor (från-till)	427-436
Antal sidor	10
DOI	https://doi.org/10.1108/07363760910988247
Status	Publicerad - 2009
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{b5af5c05cd6949f88b7b0568406ed09a,

title = "Stock ownership as a motivation of brand‐loyal and brand‐supportive behaviors",

keywords = "512 Business and Management",

author = "Jaakko Aspara",

year = "2009",

doi = "10.1108/07363760910988247",

language = "English",

volume = "26",

pages = "427--436",

journal = "Journal of Consumer Marketing",

issn = "2052-1200",

publisher = "Emerald Group Publishing",

number = "6",

}