Storytelling in service marketing – A conceptualisation and research agenda

Veronica Liljander; Lena Mossberg; Magnus Söderlund

Storytelling in service marketing – A conceptualisation and research agenda

Veronica Liljander, Lena Mossberg, Magnus Söderlund

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	QUIS 2013 (Quality in Service Management Conference)
Utgivningsdatum	2013
Status	Publicerad - 2013
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	International Research Symposium on Service Excellence in Management (QUIS 13) - Karlstad, Karlstad, Sverige Varaktighet: 10.06.2013 → 13.06.2013 Konferensnummer: 13

Nyckelord

512 Företagsekonomi
Equis Base Room

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title = "Storytelling in service marketing – A conceptualisation and research agenda",

keywords = "512 Business and Management, Equis Base Room",

author = "Veronica Liljander and Lena Mossberg and Magnus S{\"o}derlund",

note = " Volume: Proceeding volume: ; 2013 International Research Symposium on Service Excellence in Management (QUIS), QUIS ; Conference date: 10-06-2013 Through 13-06-2013",

year = "2013",

language = "English",

booktitle = "QUIS 2013 (Quality in Service Management Conference)",

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AU - Mossberg, Lena

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KW - Equis Base Room

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