Strategic account management programs: Alignment of design elements and management practices

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

55 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Business & Industrial Marketing
Volym	27
Nummer	4
Sidor (från-till)	259-274
Antal sidor	16
ISSN	0885-8624
DOI	https://doi.org/10.1108/08858621211221643
Status	Publicerad - 2012
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{fbedec5b032d490e8e24f2fc1f919bc6,

title = "Strategic account management programs: Alignment of design elements and management practices",

keywords = "512 Business and Management, KOTA2012",

author = "Kaj Storbacka",

year = "2012",

doi = "10.1108/08858621211221643",

language = "English",

volume = "27",

pages = "259--274",

journal = "Journal of Business & Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald Group Publishing",

number = "4",

}

TY - JOUR

T1 - Strategic account management programs

T2 - Alignment of design elements and management practices

AU - Storbacka, Kaj

PY - 2012

Y1 - 2012

KW - 512 Business and Management

KW - KOTA2012

U2 - 10.1108/08858621211221643

DO - 10.1108/08858621211221643

M3 - Article

SN - 0885-8624

VL - 27

SP - 259

EP - 274

JO - Journal of Business & Industrial Marketing

JF - Journal of Business & Industrial Marketing

IS - 4

ER -