Strategic Account Management Programs : Identifying Design Elements and Best Practices

Kaj Storbacka

Strategic Account Management Programs : Identifying Design Elements and Best Practices

Kaj Storbacka

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Marketing Value Creation: Process, Service, Brands and Relationships, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 2010 Authors of the main work / editors
Utgivningsdatum	2010
Status	Publicerad - 2010
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Unknown host publication - , Puerto Rico Varaktighet: 01.01.1800 → …

Nyckelord

KOTA2010

Åtkomst av dokument

http://anzmac2010.org/proceedings/pdf/anzmac10Final00448.pdf

OpenUrl-tillgänglighet

Fulltext

Citera det här

Storbacka, K. (2010). Strategic Account Management Programs : Identifying Design Elements and Best Practices. I Marketing Value Creation: Process, Service, Brands and Relationships, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 2010 Authors of the main work / editors http://anzmac2010.org/proceedings/pdf/anzmac10Final00448.pdf

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Storbacka, K 2010, Strategic Account Management Programs : Identifying Design Elements and Best Practices. i Marketing Value Creation: Process, Service, Brands and Relationships, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 2010 Authors of the main work / editors. Unknown host publication, Puerto Rico, 01.01.1800. <http://anzmac2010.org/proceedings/pdf/anzmac10Final00448.pdf>

Strategic Account Management Programs : Identifying Design Elements and Best Practices. / Storbacka, Kaj.
Marketing Value Creation: Process, Service, Brands and Relationships, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 2010 Authors of the main work / editors. 2010.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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