Strategic Brand Management: A European Perspective

Kevin Lane Keller, Tony Apéria, Mats Georgson

Forskningsoutput: Bok/rapport › Bok › Vetenskaplig › Peer review

Originalspråk	Engelska

Förlag	FT Prentice Hall
Utgåva	2
Antal sidor	968
ISBN (tryckt)	0273737872, 978-0273737872
Status	Publicerad - 29.11.2011
MoE-publikationstyp	C1 Separat utgivet vetenskapligt verk

OpenUrl-tillgänglighet

@book{1d125f86556a4a61ab8fb5a58153a7d8,

title = "Strategic Brand Management: A European Perspective",

author = "Keller, {Kevin Lane} and Tony Ap{\'e}ria and Mats Georgson",

year = "2011",

month = nov,

day = "29",

language = "English",

isbn = "0273737872",

publisher = "FT Prentice Hall",

address = "United Kingdom",

edition = "2",

}