TY - JOUR
T1 - Strategic CSR and firm performance
T2 - The role of prospector and growth strategies
AU - Maury, Benjamin
PY - 2021/9/27
Y1 - 2021/9/27
N2 - This paper investigates the relations between CSR, business strategies, and future firm performance. The focus is on how strategies such as growth, prospector, and defender strategies affect the CSR-performance relation. Prospector strategies are associated with high R&D and advertising expenses but low capital intensity, while a general growth strategy is measured by revenue growth. Using a sample of listed companies from 23 developed countries by MSCI, CSR improvements are shown to be positively related to future profitability in prospector and growth firms. Both growth and prospector strategies improve the performance of CSR activities.
AB - This paper investigates the relations between CSR, business strategies, and future firm performance. The focus is on how strategies such as growth, prospector, and defender strategies affect the CSR-performance relation. Prospector strategies are associated with high R&D and advertising expenses but low capital intensity, while a general growth strategy is measured by revenue growth. Using a sample of listed companies from 23 developed countries by MSCI, CSR improvements are shown to be positively related to future profitability in prospector and growth firms. Both growth and prospector strategies improve the performance of CSR activities.
KW - 512 Business and Management
KW - corporate social responsibility
KW - business strategy
KW - prospector firms
KW - growth
KW - firm performance
UR - http://www.scopus.com/inward/record.url?scp=85116706349&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/e37853c1-9ce5-338f-ac91-a5a864df277c/
U2 - 10.1016/j.jeconbus.2021.106031
DO - 10.1016/j.jeconbus.2021.106031
M3 - Article
JO - Journal of Economics and Business
JF - Journal of Economics and Business
SN - 0148-6195
M1 - 106031
ER -