Strategic use of color on brand packaging

Hannele Kauppinen-Räisänen

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

79 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Packaging Technology and Science
Volym	27
Nummer	8
Sidor (från-till)	663-676
Antal sidor	14
DOI	https://doi.org/10.1002/pts.2061
Status	Publicerad - 2014
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{201eda148c4f45b3aef099783e0fcdbf,

title = "Strategic use of color on brand packaging",

keywords = "512 Business and Management, 518 Media and communications, KOTA2014",

author = "Hannele Kauppinen-R{\"a}is{\"a}nen",

year = "2014",

doi = "10.1002/pts.2061",

language = "English",

volume = "27",

pages = "663--676",

journal = "Packaging Technology and Science",

issn = "1099-1522",

publisher = "John Wiley & Sons",

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}

TY - JOUR

T1 - Strategic use of color on brand packaging

AU - Kauppinen-Räisänen, Hannele

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - 518 Media and communications

KW - KOTA2014

U2 - 10.1002/pts.2061

DO - 10.1002/pts.2061

M3 - Article

SN - 1099-1522

VL - 27

SP - 663

EP - 676

JO - Packaging Technology and Science

JF - Packaging Technology and Science

IS - 8

ER -