Study on Influence of Family as Mediator on Repeat Purchase of Green Products, in Indian Context: Relevance from Behavioral Learning Theory

Sabari Ragavendran Prasanna Venkatesan

Study on Influence of Family as Mediator on Repeat Purchase of Green Products, in Indian Context: Relevance from Behavioral Learning Theory

Sabari Ragavendran Prasanna Venkatesan

Logistik och samhällsansvar, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	36th INFORMS Marketing Science Conference, 2014, Atlanta
Utgivningsdatum	2014
Status	Publicerad - 2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	INFORMS Marketing Science Conference, 2014, Atlanta - Atlanta, USA Varaktighet: 11.06.2014 → 14.06.2014 Konferensnummer: 36th

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https://informs.emeetingsonline.com/emeetings/informs/258/paper/75321.pdf

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@inproceedings{42cecb091a954e7f9ec7189291944e82,

title = "Study on Influence of Family as Mediator on Repeat Purchase of Green Products, in Indian Context: Relevance from Behavioral Learning Theory",

author = "{Prasanna Venkatesan}, {Sabari Ragavendran}",

note = " Volume: Proceeding volume: ; INFORMS Marketing Science Conference, 2014, Atlanta ; Conference date: 11-06-2014 Through 14-06-2014",

year = "2014",

language = "English",

booktitle = "36th INFORMS Marketing Science Conference, 2014, Atlanta",

}

Prasanna Venkatesan, SR 2014, Study on Influence of Family as Mediator on Repeat Purchase of Green Products, in Indian Context: Relevance from Behavioral Learning Theory. i 36th INFORMS Marketing Science Conference, 2014, Atlanta. INFORMS Marketing Science Conference, 2014, Atlanta, Atlanta, USA, 11.06.2014. <https://informs.emeetingsonline.com/emeetings/informs/258/paper/75321.pdf>

TY - GEN

T1 - Study on Influence of Family as Mediator on Repeat Purchase of Green Products, in Indian Context: Relevance from Behavioral Learning Theory

AU - Prasanna Venkatesan, Sabari Ragavendran

N1 - Conference code: 36th

PY - 2014

Y1 - 2014

M3 - Conference contribution

BT - 36th INFORMS Marketing Science Conference, 2014, Atlanta

T2 - INFORMS Marketing Science Conference, 2014, Atlanta

Y2 - 11 June 2014 through 14 June 2014

ER -