Sub Brand’s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image?

Pia Polsa; Veronica Liljander; Mats Holmberg

Sub Brand’s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image?

Pia Polsa, Veronica Liljander, Mats Holmberg

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University
Utgivningsdatum	2007
Status	Publicerad - 2007
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, 12-13 September, Brunel Business Schoool, Brunel University - London, Storbritannien Varaktighet: 12.09.2007 → 13.09.2007 Konferensnummer: 3

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512 Företagsekonomi

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@inproceedings{2370b145203b4bceaa5506e69f44f4dd,

title = "Sub Brand{\textquoteright}s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image?",

keywords = "512 Business and Management",

author = "Pia Polsa and Veronica Liljander and Mats Holmberg",

note = " Volume: Proceeding volume: ; 3rd Annual Colloquium of the AM{\textquoteright}s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University ; Conference date: 12-09-2007 Through 13-09-2007",

year = "2007",

language = "English",

booktitle = "3rd Annual Colloquium of the AM{\textquoteright}s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University",

}

Polsa, P, Liljander, V & Holmberg, M 2007, Sub Brand’s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image? i 3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University. 3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, 12-13 September, Brunel Business Schoool, Brunel University, London, Storbritannien, 12.09.2007.

Sub Brand’s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image? / Polsa, Pia; Liljander, Veronica; Holmberg, Mats.
3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University. 2007.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review