Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer

Anu Norrgrann

Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer

Anu Norrgrann

Marknadsföring, Vasa

University of Vaasa

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the 13th International SGBED conference : Managing the intangibles, business and entrepreneurship perspectives in a global context
Utgivningsdatum	2014
Status	Publicerad - 2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	13th SGBED conference - Ancona, Italien Varaktighet: 16.07.2014 → 18.07.2014 Konferensnummer: 13

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http://www.sgbed.com/wp-content/uploads/2015/10/13th_SGBED_Proceedings.pdf

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Norrgrann, A. (2014). Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer. I Proceedings of the 13th International SGBED conference: Managing the intangibles, business and entrepreneurship perspectives in a global context http://www.sgbed.com/wp-content/uploads/2015/10/13th_SGBED_Proceedings.pdf

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title = "Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer",

author = "Anu Norrgrann",

note = " Volume: Proceeding volume: ; International Conference of the Society for Global Business & Economic Development (SGBED) 2014, SGBED ; Conference date: 16-07-2014 Through 18-07-2014",

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language = "English",

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Norrgrann, A 2014, Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer. i Proceedings of the 13th International SGBED conference: Managing the intangibles, business and entrepreneurship perspectives in a global context. 13th SGBED conference, Ancona, Italien, 16.07.2014. <http://www.sgbed.com/wp-content/uploads/2015/10/13th_SGBED_Proceedings.pdf>

Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer. / Norrgrann, Anu.
Proceedings of the 13th International SGBED conference: Managing the intangibles, business and entrepreneurship perspectives in a global context. 2014.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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AU - Norrgrann, Anu

N1 - Conference code: 13

PY - 2014

Y1 - 2014

M3 - Conference contribution

BT - Proceedings of the 13th International SGBED conference

T2 - International Conference of the Society for Global Business & Economic Development (SGBED) 2014

Y2 - 16 July 2014 through 18 July 2014

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