Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer

Anu Norrgrann

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKonferensbidragVetenskapligPeer review

OriginalspråkEngelska
Titel på gästpublikationProceedings of the 13th International SGBED conference : Managing the intangibles, business and entrepreneurship perspectives in a global context
Utgivningsdatum2014
StatusPublicerad - 2014
MoE-publikationstypA4 Artikel i en konferenspublikation
Evenemang13th SGBED conference - Ancona, Italien
Varaktighet: 16.07.201418.07.2014
Konferensnummer: 13

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