Systems of Consumer Practice as Context for Service Usage

Karl-Jacob Mickelsson

Systems of Consumer Practice as Context for Service Usage

Karl-Jacob Mickelsson

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The paper presents activities within consumer practices as context for service usage, and shows how consumers’ requirements for a service differ depending on their surrounding systems of practice. Practices are units of socially informed and meaning-laden behaviour that people carry out as a part of their daily life. Interviews with five wine consumers revealed five different contexts for the services of a wine store. Activities within the practice were divided into having cognitive, affective or informational purposes, and were arranged into an “activity tree”, where the position and function of the service could be observed.

Originalspråk	Engelska
Titel på värdpublikation	QUIS 12: Advances in Service Quality, Innovation and Excellence
Redaktörer	Bo van der Rhee, Liana Victorino
Antal sidor	8
Utgivningsort	Itchaca, NY, USA
Utgivningsdatum	2011
Sidor	730-737
ISBN (tryckt)	978-0-578-08457-2
Status	Publicerad - 2011
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	International Research Symposium on Service Excellence in Management (QUIS) - Ithaca, NY, Ithaca, USA Varaktighet: 02.06.2011 → 05.06.2011 Konferensnummer: 12

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KOTA2011

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title = "Systems of Consumer Practice as Context for Service Usage",

abstract = "The paper presents activities within consumer practices as context for service usage, and shows how consumers{\textquoteright} requirements for a service differ depending on their surrounding systems of practice. Practices are units of socially informed and meaning-laden behaviour that people carry out as a part of their daily life. Interviews with five wine consumers revealed five different contexts for the services of a wine store. Activities within the practice were divided into having cognitive, affective or informational purposes, and were arranged into an “activity tree”, where the position and function of the service could be observed.",

keywords = "KOTA2011",

author = "Karl-Jacob Mickelsson",

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year = "2011",

language = "English",

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AB - The paper presents activities within consumer practices as context for service usage, and shows how consumers’ requirements for a service differ depending on their surrounding systems of practice. Practices are units of socially informed and meaning-laden behaviour that people carry out as a part of their daily life. Interviews with five wine consumers revealed five different contexts for the services of a wine store. Activities within the practice were divided into having cognitive, affective or informational purposes, and were arranged into an “activity tree”, where the position and function of the service could be observed.

KW - KOTA2011

M3 - Conference contribution

SN - 978-0-578-08457-2

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BT - QUIS 12: Advances in Service Quality, Innovation and Excellence

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ER -

Systems of Consumer Practice as Context for Service Usage

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