The paper presents activities within consumer practices as context for service usage, and shows how consumers’ requirements for a service differ depending on their surrounding systems of practice. Practices are units of socially informed and meaning-laden behaviour that people carry out as a part of their daily life. Interviews with five wine consumers revealed five different contexts for the services of a wine store. Activities within the practice were divided into having cognitive, affective or informational purposes, and were arranged into an “activity tree”, where the position and function of the service could be observed.
|Titel på värdpublikation||QUIS 12: Advances in Service Quality, Innovation and Excellence|
|Redaktörer||Bo van der Rhee, Liana Victorino|
|Utgivningsort||Itchaca, NY, USA|
|Status||Publicerad - 2011|
|MoE-publikationstyp||A4 Artikel i en konferenspublikation|
|Evenemang||International Research Symposium on Service Excellence in Management (QUIS) - Ithaca, NY, Ithaca, USA|
Varaktighet: 02.06.2011 → 05.06.2011