TY - JOUR
T1 - Taking stock of shaping strategies
T2 - From firms driving markets for business performance to diverse actors shaping systems for sustainability
AU - Storbacka, Kaj
AU - Nenonen, Suvi
AU - Peters, Linda D.
AU - Brodie, Roderick J.
N1 - Publisher Copyright:
© 2022 Elsevier Inc.
PY - 2022/11/15
Y1 - 2022/11/15
N2 - Digitalization, globalization, and environmental awareness make the operating environments inherently systemic, complex, and volatile. Hence, research on shaping strategies, i.e., agentic efforts to influence how the operating environment evolves, is gaining increased attention both in marketing and strategic management. The special issue focusing on “Using shaping-strategies to thrive in the age of disruption” aims to take stock of, digest and reduce what is known about shaping strategies, and highlight gaps impeding progress in our understanding. Before summarizing the papers in the special issue, we first explore a set of questions by a cross-fertilization of literatures, namely: (1) what is being shaped, (2) why are shaping strategies pursued, (3) when is shaping done, (4) who is the shaper, (5) how is the shaping done, and (6) what are its consequences? For each of these questions, we explore what is known from extant research and simultaneously generate a research agenda as a foundation for future research directions.
AB - Digitalization, globalization, and environmental awareness make the operating environments inherently systemic, complex, and volatile. Hence, research on shaping strategies, i.e., agentic efforts to influence how the operating environment evolves, is gaining increased attention both in marketing and strategic management. The special issue focusing on “Using shaping-strategies to thrive in the age of disruption” aims to take stock of, digest and reduce what is known about shaping strategies, and highlight gaps impeding progress in our understanding. Before summarizing the papers in the special issue, we first explore a set of questions by a cross-fertilization of literatures, namely: (1) what is being shaped, (2) why are shaping strategies pursued, (3) when is shaping done, (4) who is the shaper, (5) how is the shaping done, and (6) what are its consequences? For each of these questions, we explore what is known from extant research and simultaneously generate a research agenda as a foundation for future research directions.
KW - 512 Business and Management
KW - Market formation
KW - Market transformation
KW - Market-shaping
KW - Operating environment
KW - Shaping strategy
KW - Sustainability
UR - http://www.scopus.com/inward/record.url?scp=85140395655&partnerID=8YFLogxK
U2 - 10.1016/j.indmarman.2022.09.028
DO - 10.1016/j.indmarman.2022.09.028
M3 - Editorial
AN - SCOPUS:85140395655
SN - 0019-8501
VL - 107
SP - A1-A10
JO - Industrial Marketing Management
JF - Industrial Marketing Management
ER -