The beauty and perils of metrics

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@article{22dc96daef8f460bbd20163c91973742,

title = "The beauty and perils of metrics",

keywords = "512 Business and Management, Metrics, Intuition, Big data, Market devices, Innovation, KOTA2012",

author = "Aleksi Aaltonen",

year = "2012",

month = dec,

language = "English",

volume = "1",

pages = "56--59",

journal = "Mercury Magazine",

issn = "2001-3272",

publisher = "Department of Business Studies. Uppsala University",

number = "3",

}