The changing role of sales: viewing sales as a strategic, cross-functional process

Kaj Storbacka; Lynette Ryals; Iain A. Davies; Suvi Nenonen

doi:10.1108/03090560910961443

The changing role of sales: viewing sales as a strategic, cross-functional process

Kaj Storbacka, Lynette Ryals, Iain A. Davies, Suvi Nenonen

Marknadsföring, Helsingfors

Cranfield University

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

96 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	European Journal of Marketing
Volym	43
Nummer	7
Sidor (från-till)	890-906
Antal sidor	17
ISSN	0309-0566
DOI	https://doi.org/10.1108/03090560910961443
Status	Publicerad - 2009
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

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10.1108/03090560910961443

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KW - Sales

KW - Sales force

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