The consumer experience and the absorbing story

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Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Nordic Journal of Business
Volym	64
Nummer	2
Sidor (från-till)	103-118
ISSN	2342-9003
Status	Publicerad - 2015
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{8d5ea66c879f4d92929200a608a494ff,

title = "The consumer experience and the absorbing story",

keywords = "512 Business and Management",

author = "Magnus S{\"o}derlund and Sofie Sagfossen",

year = "2015",

language = "English",

volume = "64",

pages = "103--118",

journal = "Nordic Journal of Business",

issn = "2342-9003",

publisher = "Association of Business Schools Finland",

number = "2",

}