The Continuing Evolution of Value Research in Service Marketing

Karl-Jacob Mickelsson; Gustav Medberg

The Continuing Evolution of Value Research in Service Marketing

Karl-Jacob Mickelsson, Gustav Medberg

Marknadsföring, Helsingfors

Åbo Akademi University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	30th RESER International Congress. Proceedings – book of abstracts : Value Co-creation and Innovation in the new service economy
Redaktörer	Luis Rubalcaba
Utgivningsort	Madrid
Förlag	RESER - European Association for Research on Services
Utgivningsdatum	21.01.2021
ISBN (elektroniskt)	978-84-88754-92-9
Status	Publicerad - 21.01.2021
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	30th RESER International Congress - Madrid, Spanien Varaktighet: 21.01.2021 → 22.01.2021 Konferensnummer: 30 https://congresosalcala.fgua.es/reser2020/

Nyckelord

512 Företagsekonomi

OpenUrl-tillgänglighet

Fulltext

30th RESER International Congress
Medberg, G. (Talare: Presentation) & Mickelsson, K.-J. (Talare: Presentation)
22.01.2021
Aktivitet: Deltagande i eller organisering av evenemang › Arrangemang av / deltagande i konferens, workshop, kurs, seminarium

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title = "The Continuing Evolution of Value Research in Service Marketing",

keywords = "512 Business and Management",

author = "Karl-Jacob Mickelsson and Gustav Medberg",

year = "2021",

month = jan,

day = "21",

language = "English",

editor = "Luis Rubalcaba",

booktitle = "30th RESER International Congress. Proceedings – book of abstracts",

publisher = "RESER - European Association for Research on Services",

note = "30th RESER International Congress ; Conference date: 21-01-2021 Through 22-01-2021",

url = "https://congresosalcala.fgua.es/reser2020/",

}

Mickelsson, K-J & Medberg, G 2021, The Continuing Evolution of Value Research in Service Marketing. i L Rubalcaba (red.), 30th RESER International Congress. Proceedings – book of abstracts: Value Co-creation and Innovation in the new service economy. RESER - European Association for Research on Services, Madrid, 30th RESER International Congress, Madrid, Spanien, 21.01.2021.

The Continuing Evolution of Value Research in Service Marketing. / Mickelsson, Karl-Jacob; Medberg, Gustav.
30th RESER International Congress. Proceedings – book of abstracts: Value Co-creation and Innovation in the new service economy. red. / Luis Rubalcaba. Madrid: RESER - European Association for Research on Services, 2021.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - The Continuing Evolution of Value Research in Service Marketing

AU - Mickelsson, Karl-Jacob

AU - Medberg, Gustav

N1 - Conference code: 30

PY - 2021/1/21

Y1 - 2021/1/21

KW - 512 Business and Management

M3 - Conference contribution

BT - 30th RESER International Congress. Proceedings – book of abstracts

A2 - Rubalcaba, Luis

PB - RESER - European Association for Research on Services

CY - Madrid

T2 - 30th RESER International Congress

Y2 - 21 January 2021 through 22 January 2021

ER -

The Continuing Evolution of Value Research in Service Marketing

Nyckelord

OpenUrl-tillgänglighet

Aktiviteter

30th RESER International Congress

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