The Economy of Attention on Blockchain in the Brave Browser

Alesha Serada*, Jori Antti Grym, Tanja Sihvonen

*Motsvarande författare för detta arbete

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKapitelVetenskapligPeer review

5 Citeringar (Scopus)

Sammanfattning

There is no shortage in proposed blockchain-based solutions to solve the many problems of journalism. The Brave browser, which uses the blockchain-based token BAT, is the only one that has achieved reasonably wide adoption since its launch in 2016 with its 30 million users in 2021, according to its marketing department. After five years of operation, it has several major news media in the list of its potential beneficiaries, although its factual economic contribution proves to be difficult to estimate. This chapter provides a critical evaluation of the Brave platform and outlines future perspectives of similar projects in journalism. For these purposes, we explore the reward system of the Brave browser in practical terms of digital marketing, focusing on the value that it creates for news websites, advertisers, and ordinary users. Finally, we disclose the risks already showing in the virtual economy of BAT and Brave.
OriginalspråkEngelska
Titel på värdpublikationFutures of Journalism : Technology-stimulated Evolution in the Audience-News Media Relationship
RedaktörerVille J.E. Manninen, Mari K. Niemi, Anthony Ridge-Newman
Antal sidor14
UtgivningsortCham
FörlagPalgrave Macmillan
Utgivningsdatum2022
Sidor49-62
ISBN (tryckt)978-3-030-95072-9
ISBN (elektroniskt)978-3-030-95073-6
DOI
StatusPublicerad - 2022
MoE-publikationstypA3 Del av bok eller annat samlingsverk

Nyckelord

  • 518 Medie- och kommunikationsvetenskap

Styrkeområden och områden med hög potential (AoS och AoHP)

  • AoS: Finansiering, redovisning och företagsstyrning

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