The effects of humor in online recruitment advertising

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

17 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Australasian Marketing Journal
Volym	24
Nummer	3
Sidor (från-till)	180-186
ISSN	1441-3582
DOI	https://doi.org/10.1016/j.ausmj.2016.02.005
Status	Publicerad - 2016
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{bca4ebf66b9d4e13a16b044d10a5d3ea,

title = "The effects of humor in online recruitment advertising",

keywords = "512 Business and Management",

author = "Eeva-Liisa Oikarinen and Magnus S{\"o}derlund",

year = "2016",

doi = "10.1016/j.ausmj.2016.02.005",

language = "English",

volume = "24",

pages = "180--186",

journal = "Australasian Marketing Journal",

issn = "1441-3582",

publisher = "Sage publications",

number = "3",

}

TY - JOUR

T1 - The effects of humor in online recruitment advertising

AU - Oikarinen, Eeva-Liisa

AU - Söderlund, Magnus

PY - 2016

Y1 - 2016

KW - 512 Business and Management

U2 - 10.1016/j.ausmj.2016.02.005

DO - 10.1016/j.ausmj.2016.02.005

M3 - Article

SN - 1441-3582

VL - 24

SP - 180

EP - 186

JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

IS - 3

ER -