The effects of market orientation on effectiveness and efficiency: the case of automotive distribution channels in Finland and Poland

Tung‐zong Chang, Rajiv Mehta, Su‐Jane Chen, Pia Polsa, Jolanta Mazur

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

38 Citeringar (Scopus)

Sammanfattning

Explores the effect of market orientation on operating effectiveness and cost efficiency using data drawn from automotive distribution channels in Finland and Poland. The results indicate that market orientation is positively associated with measures of effectiveness such as service quality and overall customer service level. Market orientation also has a positive influence on measures of cost efficiency, such as productivity and sales per employee. In addition, profitability measures were highly associated with operating effectiveness and cost efficiency. Additional analysis suggests that market orientation has a greater effect on operating effectiveness, such as service quality, in Poland, a less‐developed country, than in Finland, a more‐developed country. Based on the findings, important managerial and research implications are proferred.
OriginalspråkEngelska
Referentgranskad vetenskaplig tidskriftJournal of Services Marketing
Volym13
Utgåva4/5
Sidor (från-till)407-418
ISSN0887-6045
DOI
StatusPublicerad - 01.08.1999
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift

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  • 512 Företagsekonomi

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