The effects of value activation and price cues on consumers’ experience of food products

K. Lehtola; H. Luomala; H. Tuuri; Hannele Kauppinen-Räisänen; T. Kupiainen

The effects of value activation and price cues on consumers’ experience of food products

K. Lehtola
, H. Luomala
, H. Tuuri
, Hannele Kauppinen-Räisänen
, T. Kupiainen

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Anzmac Conference
Antal sidor	7
Utgivningsdatum	2007
Status	Publicerad - 2007
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Christchurch, Nya Zeeland Varaktighet: 05.12.2016 → 07.12.2016

Nyckelord

512 Företagsekonomi

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author = "K. Lehtola and H. Luomala and H. Tuuri and Hannele Kauppinen-R{\"a}is{\"a}nen and T. Kupiainen",

note = " Volume: Proceeding volume: ; 2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference, ANZMAC ; Conference date: 05-12-2016 Through 07-12-2016",

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AU - Lehtola, K.

AU - Luomala, H.

AU - Tuuri, H.

AU - Kauppinen-Räisänen, Hannele

AU - Kupiainen, T.

N1 - Volume: Proceeding volume:

PY - 2007

Y1 - 2007

KW - 512 Business and Management

M3 - Conference contribution

BT - Anzmac Conference

T2 - 2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference

Y2 - 5 December 2016 through 7 December 2016

ER -