The elements of brand strategy:  An empirical investigation.

H. Klopper; Ossi Pesämaa

The elements of brand strategy: An empirical investigation.

H. Klopper
, Ossi Pesämaa

Entreprenörskap och företagsledning, Vasa

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	South African Institute of Management Science Conference 2009
Utgivningsdatum	2009
Status	Publicerad - 2009
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	South African Institute of Management Science Conference 2009 - Port Elizabeth, Sydafrika Varaktighet: 14.09.2009 → 15.09.2009

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title = "The elements of brand strategy: An empirical investigation.",

author = "H. Klopper and Ossi Pes{\"a}maa",

note = " Volume: Proceeding volume: ; South African Institute of Management Science Conference 2009 ; Conference date: 14-09-2009 Through 15-09-2009",

year = "2009",

language = "English",

booktitle = "South African Institute of Management Science Conference 2009",

}

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AU - Pesämaa, Ossi

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BT - South African Institute of Management Science Conference 2009

T2 - South African Institute of Management Science Conference 2009

Y2 - 14 September 2009 through 15 September 2009

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