The emergence of the new service marketing:: Nordic School perspectives

The emergence of the new service marketing: Nordic School perspectives

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

74 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Service Management
Volym	23
Nummer	4
Sidor (från-till)	479-497
Antal sidor	18
ISSN	1757-5818
DOI	https://doi.org/10.1108/09564231211260387
Status	Publicerad - 2012
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

@article{bc947349f5c04cb4b47611cba7878a20,

title = "The emergence of the new service marketing:: Nordic School perspectives",

keywords = "512 Business and Management, KOTA2012",

author = "Evert Gummesson and Christian Gr{\"o}nroos",

year = "2012",

doi = "10.1108/09564231211260387",

language = "English",

volume = "23",

pages = "479--497",

journal = "Journal of Service Management",

issn = "1757-5818",

publisher = "Emerald Group Publishing",

number = "4",

}

TY - JOUR

T1 - The emergence of the new service marketing:

T2 - Nordic School perspectives

AU - Gummesson, Evert

AU - Grönroos, Christian

PY - 2012

Y1 - 2012

KW - 512 Business and Management

KW - KOTA2012

U2 - 10.1108/09564231211260387

DO - 10.1108/09564231211260387

M3 - Article

SN - 1757-5818

VL - 23

SP - 479

EP - 497

JO - Journal of Service Management

JF - Journal of Service Management

IS - 4

ER -