The four dimensions of value in branding: Moving the customer from value proposition to value fulfillment

Christian Grönroos, Kirsti Lindberg-Repo

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Corporate and marketing communications as a strategic resource; response to contemporary use, challenges and criticism
Redaktörer	Klement Podnar, Zlatko Jancic
Antal sidor	5
Utgivningsort	Ljubljana
Förlag	University of Ljubljana
Utgivningsdatum	2008
Sidor	363-367
ISBN (tryckt)	978-961-235-322-3
Status	Publicerad - 2008
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

OpenUrl-tillgänglighet

Grönroos, Christian ; Lindberg-Repo, Kirsti. / The four dimensions of value in branding : Moving the customer from value proposition to value fulfillment. Corporate and marketing communications as a strategic resource; response to contemporary use, challenges and criticism. redaktör / Klement Podnar ; Zlatko Jancic. Ljubljana : University of Ljubljana, 2008. s. 363-367

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The four dimensions of value in branding: Moving the customer from value proposition to value fulfillment. / Grönroos, Christian; Lindberg-Repo, Kirsti.
Corporate and marketing communications as a strategic resource; response to contemporary use, challenges and criticism. red. / Klement Podnar; Zlatko Jancic. Ljubljana: University of Ljubljana, 2008. s. 363-367.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

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SN - 978-961-235-322-3

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BT - Corporate and marketing communications as a strategic resource; response to contemporary use, challenges and criticism

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A2 - Jancic, Zlatko

PB - University of Ljubljana

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