@inbook{d11e0d05411a42ada7bad9e23f5d9118,
title = "The four dimensions of value in branding: Moving the customer from value proposition to value fulfillment",
author = "Christian Gr{\"o}nroos and Kirsti Lindberg-Repo",
year = "2008",
language = "English",
isbn = "978-961-235-322-3",
pages = "363--367",
editor = "Klement Podnar and Zlatko Jancic",
booktitle = "Corporate and marketing communications as a strategic resource; response to contemporary use, challenges and criticism",
publisher = "University of Ljubljana",
address = "Slovenia",
}