The hybrid consumer: exploring hybrid consumption behaviour

Hanna Ehrnrooth; Christian Grönroos

doi:10.1108/MD-12-2012-0867

The hybrid consumer: exploring hybrid consumption behaviour

Hanna Ehrnrooth
, Christian Grönroos

Hanken School of Economics

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

32 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Management Decision
Volym	51
Nummer	9
Sidor (från-till)	1793-1820
Antal sidor	28
ISSN	0025-1747
DOI	https://doi.org/10.1108/MD-12-2012-0867
Status	Publicerad - 2013
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

512 Företagsekonomi
KOTA2013
Equis Base Room

Åtkomst av dokument

10.1108/MD-12-2012-0867

OpenUrl-tillgänglighet

Fulltext

Andra filer och länkar

Link to publication in Scopus

Citera det här

@article{41e91af3e4604d689bcebb7202c7258f,

title = "The hybrid consumer: exploring hybrid consumption behaviour",

keywords = "512 Business and Management, KOTA2013, Equis Base Room",

author = "Hanna Ehrnrooth and Christian Gr{\"o}nroos",

year = "2013",

doi = "10.1108/MD-12-2012-0867",

language = "English",

volume = "51",

pages = "1793--1820",

journal = "Management Decision",

issn = "0025-1747",

publisher = "Emerald Group Publishing",

number = "9",

}

TY - JOUR

T1 - The hybrid consumer: exploring hybrid consumption behaviour

AU - Ehrnrooth, Hanna

AU - Grönroos, Christian

PY - 2013

Y1 - 2013

KW - 512 Business and Management

KW - KOTA2013

KW - Equis Base Room

UR - https://www.scopus.com/pages/publications/84886050928

U2 - 10.1108/MD-12-2012-0867

DO - 10.1108/MD-12-2012-0867

M3 - Article

SN - 0025-1747

VL - 51

SP - 1793

EP - 1820

JO - Management Decision

JF - Management Decision

IS - 9

ER -