The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type

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Originalspråk	Engelska

Utgivningsort	Helsinki
Förlag	Hanken School of Economics
Antal sidor	48
ISBN (tryckt)	978-952-232-069-8
Status	Publicerad - 2009
MoE-publikationstyp	D4 Publicerad utvecklings- eller forskningsrapport eller -utredning

Namn	Hanken School of Economics Working Papers
Förlag	Hanken School of Economics
Nr.	543
ISSN (tryckt)	0357-4598

Åtkomst av dokument

@book{b47383ad739144aaaa53b22eda6e531c,

title = "The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type",

author = "Christian Gr{\"o}nroos and Hanna Lepp{\"a}nen",

year = "2009",

language = "English",

isbn = "978-952-232-069-8",

series = "Hanken School of Economics Working Papers",

publisher = "Hanken School of Economics",

number = "543",

address = "Finland",

}