The impact of package colors: a cross-cultural study in Ghana and Finland

Hannele Kauppinen-Räisänen; Richard Owusu

The impact of package colors: a cross-cultural study in Ghana and Finland

Hannele Kauppinen-Räisänen, Richard Owusu

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Peer-reviewed proceedings of the international academy of African business and development
Antal sidor	7
Utgivningsdatum	2007
Status	Publicerad - 2007
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Peer-reviewed proceedings of the international academy of African business and development - London, Storbritannien Varaktighet: 01.01.1800 → …

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512 Företagsekonomi

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