The impact of package colors on preference for pharmaceuticals: A cross-cultural study

Hannele Kauppinen-Räisänen, Richard Owusu, Seth N. Buatsi

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Macromarketing
Volym	27
Utgåva	2
Sidor (från-till)	418
Antal sidor	1
ISSN	0276-1467
Status	Publicerad - 2007
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{b93351fad5a64b50a180e36758083515,

title = "The impact of package colors on preference for pharmaceuticals: A cross-cultural study",

keywords = "512 Business and Management",

author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Richard Owusu and Buatsi, {Seth N.}",

year = "2007",

language = "English",

volume = "27",

pages = "418",

journal = "Journal of Macromarketing",

issn = "0276-1467",

publisher = "Sage publications",

number = "2",

}