The impact of package colors on preference for pharmaceuticals: A Cross-cultural Study

Hannele Kauppinen-Räisänen; Richard Owusu; S.N. Buatsi

The impact of package colors on preference for pharmaceuticals: A Cross-cultural Study

Hannele Kauppinen-Räisänen
, Richard Owusu
, S.N. Buatsi

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of a joint conference of the international society of marketing and development and the macromarketing society
Antal sidor	2
Utgivningsdatum	2007
Sidor	129-130
Status	Publicerad - 2007
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Proceedings of a joint conference of the international society of marketing and development and the macromarketing society - Washington DC, USA Varaktighet: 01.01.1800 → …

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512 Företagsekonomi

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Kauppinen-Räisänen, H, Owusu, R & Buatsi, SN 2007, The impact of package colors on preference for pharmaceuticals: A Cross-cultural Study. i Proceedings of a joint conference of the international society of marketing and development and the macromarketing society. s. 129-130, Proceedings of a joint conference of the international society of marketing and development and the macromarketing society, Washington DC, USA, 01.01.1800.

The impact of package colors on preference for pharmaceuticals: A Cross-cultural Study. / Kauppinen-Räisänen, Hannele; Owusu, Richard; Buatsi, S.N.
Proceedings of a joint conference of the international society of marketing and development and the macromarketing society. 2007. s. 129-130.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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AU - Buatsi, S.N.

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