@inproceedings{2bd1e5f0bbb4489987b03127931b6b53,
title = "The impact of package colors on product preferences: A cross-cultural study in Ghana and Finland",
author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Owusu, \{Richard A.\} and Buatsi, \{Seth N.\}",
note = " Volume: Proceeding volume: ",
year = "2007",
language = "English",
isbn = "0-9765288-2-7",
series = "Proceedings of international academy of African business and development",
editor = "Felix Ayadi",
booktitle = "Building new strathegic partnerships for Africa´s economic developments",
}