@article{b0037e1a03d14248866d6c2a62214df7,
title = "The impact of storytelling on the consumer brand experience: the case of a firm-originated story",
keywords = "512 Business and Management, storytelling, brand associations, experiment, brand value, brand experience, KOTA2012, Equis Base Room, Customers and Relations",
author = "Anna Lundqvist and Veronica Liljander and Johanna Gummerus and \{van Riel\}, Allard",
year = "2013",
doi = "10.1057/bm.2012.15",
language = "English",
volume = "20",
pages = "283--297",
journal = "Journal of Brand Management",
issn = "1350-231X",
publisher = "Palgrave Macmillan",
number = "4",
}