The Influence of Product Design Evaluations on Investors’ Willingness to Invest in Companies: Theory and Experiment with Finnish Individual Investors

Jaakko Aspara

doi:10.1111/j.1948-7177.2011.00023.x

The Influence of Product Design Evaluations on Investors’ Willingness to Invest in Companies: Theory and Experiment with Finnish Individual Investors

Jaakko Aspara

Marknadsföring, Helsingfors

Aalto University

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Design Management Journal
Volym	6
Nummer	1
Sidor (från-till)	79-93
Antal sidor	15
DOI	https://doi.org/10.1111/j.1948-7177.2011.00023.x
Status	Publicerad - 2011
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

10.1111/j.1948-7177.2011.00023.x

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Fulltext

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