The interaction concept and its implications for value creation and marketing in service businesses

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	The interaction concept and its implications for value creation and marketing in service businesses
Redaktörer	Mai Anttila, Arto Rajala
Antal sidor	15
Förlag	Helsinki School of Economics
Utgivningsdatum	2008
Sidor	51-60
ISBN (tryckt)	978-952-488-249-1
Status	Publicerad - 2008
MoE-publikationstyp	B2 Del av en bok eller annat samlingsverk

Åtkomst av dokument

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editor = "Mai Anttila and Arto Rajala",

booktitle = "The interaction concept and its implications for value creation and marketing in service businesses",

publisher = "Helsinki School of Economics",

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The interaction concept and its implications for value creation and marketing in service businesses. / Grönroos, Christian ; Strandvik, Tore.
The interaction concept and its implications for value creation and marketing in service businesses. red. / Mai Anttila; Arto Rajala. Helsinki School of Economics, 2008. s. 51-60.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

TY - CHAP

T1 - The interaction concept and its implications for value creation and marketing in service businesses

AU - Grönroos, Christian

AU - Strandvik, Tore

PY - 2008

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SN - 978-952-488-249-1

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BT - The interaction concept and its implications for value creation and marketing in service businesses

A2 - Anttila, Mai

A2 - Rajala, Arto

PB - Helsinki School of Economics

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