The interaction concept and its implications for value creation and marketing in service businesses

Christian Grönroos; Tore Strandvik

The interaction concept and its implications for value creation and marketing in service businesses

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

Originalspråk	Engelska
Titel på gästpublikation	The interaction concept and its implications for value creation and marketing in service businesses
Redaktörer	Mai Anttila, Arto Rajala
Antal sidor	15
Förlag	Helsinki School of Economics
Utgivningsdatum	2008
Sidor	51-60
ISBN (tryckt)	978-952-488-249-1
Status	Publicerad - 2008
MoE-publikationstyp	B2 Del av en bok eller annat samlingsverk

Åtkomst av dokument

http://hsepubl.lib.hse.fi/pdf/hseother/b90.pdf

Citera det här

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The interaction concept and its implications for value creation and marketing in service businesses. / Grönroos, Christian ; Strandvik, Tore.

The interaction concept and its implications for value creation and marketing in service businesses. red. / Mai Anttila; Arto Rajala. Helsinki School of Economics, 2008. s. 51-60.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

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PB - Helsinki School of Economics

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