@inbook{14d5067039214c1d8546235b5824170f,
title = "The interaction concept and its implications for value creation and marketing in service businesses",
author = "Christian Gr{\"o}nroos and Tore Strandvik",
year = "2008",
language = "English",
isbn = "978-952-488-249-1",
pages = "51--60",
editor = "Mai Anttila and Arto Rajala",
booktitle = "The interaction concept and its implications for value creation and marketing in service businesses",
publisher = "Helsinki School of Economics",
address = "Finland",
}