The management of customer relationships as assets in the retail banking sector

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

8 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Strategic Marketing
Volym	19
Nummer	1
Sidor (från-till)	105-119
Antal sidor	15
DOI	https://doi.org/10.1080/0965254X.2010.537766
Status	Publicerad - 2011
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{45075d8d6ad04127a270cce33f38b88d,

title = "The management of customer relationships as assets in the retail banking sector",

keywords = "512 Business and Management, KOTA2011",

author = "Persson, {Per Andreas}",

year = "2011",

doi = "10.1080/0965254X.2010.537766",

language = "English",

volume = "19",

pages = "105--119",

journal = "Journal of Strategic Marketing",

issn = "1466-4488",

publisher = "Routledge",

number = "1",

}

TY - JOUR

T1 - The management of customer relationships as assets in the retail banking sector

AU - Persson, Per Andreas

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

U2 - 10.1080/0965254X.2010.537766

DO - 10.1080/0965254X.2010.537766

M3 - Article

SN - 1466-4488

VL - 19

SP - 105

EP - 119

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

IS - 1

ER -