The Management of Customer Relationships as Assets in the Retail Banking Sector

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the Fordham University Conference on the Marketing of Financial Services
Redaktörer	Hooman Estelami, Sarah Maxwell
Antal sidor	9
Utgivningsort	New York
Utgivningsdatum	2006
Sidor	97-105
Status	Publicerad - 2006
MoE-publikationstyp	B3 Icke-referentgranskad artikel i konferenspublikation

Åtkomst av dokument

@inproceedings{1ad07ec7e68342ffba7267c542ebbc7a,

title = "The Management of Customer Relationships as Assets in the Retail Banking Sector",

author = "Persson, \{Per Andreas\}",

note = " Volume: Proceeding volume: ",

year = "2006",

language = "English",

pages = "97--105",

editor = "Hooman Estelami and Sarah Maxwell",

booktitle = "Proceedings of the Fordham University Conference on the Marketing of Financial Services",

}

TY - GEN

T1 - The Management of Customer Relationships as Assets in the Retail Banking Sector

AU - Persson, Per Andreas

N1 - Volume: Proceeding volume:

PY - 2006

Y1 - 2006

M3 - Conference contribution

SP - 97

EP - 105

BT - Proceedings of the Fordham University Conference on the Marketing of Financial Services

A2 - Estelami, Hooman

A2 - Maxwell, Sarah

CY - New York

ER -