The nature of learning about customers: a socio-cultural study of frontline contact persons

Karolina Wägar

The nature of learning about customers: a socio-cultural study of frontline contact persons

Karolina Wägar

Marknadsföring, Vasa

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	Workshop on new directions in relationship marketing
Utgivningsdatum	2006
Status	Publicerad - 2006
MoE-publikationstyp	B3 Icke-referentgranskad artikel i konferenspublikation

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http://www.eiasm.org/frontoffice/eventLogin.asp?item=DOWN&event_id=475

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title = "The nature of learning about customers: a socio-cultural study of frontline contact persons",

author = "Karolina W{\"a}gar",

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language = "English",

booktitle = "Workshop on new directions in relationship marketing",

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BT - Workshop on new directions in relationship marketing

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