The Ripple Effect: Intended and Unintended App Experiences

Apramey Dube; Anu Helkkula; Tore Strandvik

The Ripple Effect: Intended and Unintended App Experiences

Apramey Dube
, Anu Helkkula
, Tore Strandvik

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	AMA SERVSIG 2014 Conference Proceedings : Services Marketing in the New Economic and Social Landscape
Redaktörer	Rodoula Tsiotsou, Yannis Hajidimitriou
Antal sidor	3
Utgivningsort	Thessaloniki
Förlag	University of Macedonia
Utgivningsdatum	15.06.2014
Sidor	51-53
ISBN (elektroniskt)	978-960-98740-9-0
Status	Publicerad - 15.06.2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	American Marketing Association ServSIG International Research Conference - Macedonia Palace Hotel, Thessaloniki, Grekland Varaktighet: 13.06.2014 → 15.06.2014 Konferensnummer: 8

Nyckelord

512 Företagsekonomi
KOTA2014

Åtkomst av dokument

AMA SERVSIG 2014 A -Conference Proceedings IntroductionAccepterat manuskript (AAM), 897 KB
AMA SERVSIG 2014 SDL - Customer Experience and Value Co-creationAccepterat manuskript (AAM), 1,97 MB

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@inproceedings{0026d3f8f9684f87bbf0dfd2bbab867d,

title = "The Ripple Effect: Intended and Unintended App Experiences",

keywords = "512 Business and Management, KOTA2014",

author = "Apramey Dube and Anu Helkkula and Tore Strandvik",

note = " Volume: Proceeding volume: ; 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 13-06-2014 Through 15-06-2014",

year = "2014",

month = jun,

day = "15",

language = "English",

pages = "51--53",

editor = "Rodoula Tsiotsou and Yannis Hajidimitriou",

booktitle = "AMA SERVSIG 2014 Conference Proceedings",

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}

Dube, A, Helkkula, A & Strandvik, T 2014, The Ripple Effect: Intended and Unintended App Experiences. i R Tsiotsou & Y Hajidimitriou (red), AMA SERVSIG 2014 Conference Proceedings: Services Marketing in the New Economic and Social Landscape. University of Macedonia, Thessaloniki, s. 51-53, American Marketing Association ServSIG International Research Conference, Thessaloniki, Grekland, 13.06.2014.

The Ripple Effect: Intended and Unintended App Experiences. / Dube, Apramey; Helkkula, Anu ; Strandvik, Tore.
AMA SERVSIG 2014 Conference Proceedings: Services Marketing in the New Economic and Social Landscape. red. / Rodoula Tsiotsou; Yannis Hajidimitriou. Thessaloniki: University of Macedonia, 2014. s. 51-53.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

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AU - Dube, Apramey

AU - Helkkula, Anu

AU - Strandvik, Tore

N1 - Conference code: 8

PY - 2014/6/15

Y1 - 2014/6/15

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

SP - 51

EP - 53

BT - AMA SERVSIG 2014 Conference Proceedings

A2 - Tsiotsou, Rodoula

A2 - Hajidimitriou, Yannis

PB - University of Macedonia

CY - Thessaloniki

T2 - 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

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ER -