The Role of a Business Confederation-owned Infomediary in Constructing CSR

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the 40th Annual Macromarketing Conference : Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice
Förlag	Macromarketing Society
Utgivningsdatum	2015
Status	Publicerad - 2015
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Annual Macromarketing Conference - Chicago, USA Varaktighet: 25.06.2015 → 28.06.2015 Konferensnummer: 40

Nyckelord

Kyyrönen, M.-M., Liljander, V., Fougère, M., & Polsa, P. (2015). The Role of a Business Confederation-owned Infomediary in Constructing CSR. I Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice Macromarketing Society. http://macromarketing.org/wp-content/uploads/2012/12/Proceedings-V13-2015-all-w-TOC-June22-1.pdf

@inproceedings{4644d6e6c9bb4f909aa4843cf4fd1655,

title = "The Role of a Business Confederation-owned Infomediary in Constructing CSR",

keywords = "512 Business and Management",

author = "Meri-Maaria Kyyr{\"o}nen and Veronica Liljander and Martin Foug{\`e}re and Pia Polsa",

note = " Volume: Proceeding volume: ; Annual Macromarketing Conference ; Conference date: 25-06-2015 Through 28-06-2015",

year = "2015",

language = "English",

booktitle = "Proceedings of the 40th Annual Macromarketing Conference",

publisher = "Macromarketing Society",

address = "United States",

}

Kyyrönen, M-M, Liljander, V, Fougère, M & Polsa, P 2015, The Role of a Business Confederation-owned Infomediary in Constructing CSR. i Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. Macromarketing Society, Annual Macromarketing Conference, Chicago, USA, 25.06.2015. <http://macromarketing.org/wp-content/uploads/2012/12/Proceedings-V13-2015-all-w-TOC-June22-1.pdf>

The Role of a Business Confederation-owned Infomediary in Constructing CSR. / Kyyrönen, Meri-Maaria; Liljander, Veronica; Fougère, Martin et al.
Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. Macromarketing Society, 2015.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - The Role of a Business Confederation-owned Infomediary in Constructing CSR

AU - Kyyrönen, Meri-Maaria

AU - Liljander, Veronica

AU - Fougère, Martin

AU - Polsa, Pia

N1 - Conference code: 40

PY - 2015

Y1 - 2015

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings of the 40th Annual Macromarketing Conference

PB - Macromarketing Society

T2 - Annual Macromarketing Conference

Y2 - 25 June 2015 through 28 June 2015

ER -