The Role of Managerial Heuristics in Customer Management Decisions in Retail Banking

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the American Marketing Association's (AMA) 9th International Conference on Relationship Marketing
Utgivningsdatum	2009
Status	Publicerad - 2009
MoE-publikationstyp	B3 Icke-referentgranskad artikel i konferenspublikation

Åtkomst av dokument

@inproceedings{b0ea5a7eb4f14c25a8488e508a792a3d,

title = "The Role of Managerial Heuristics in Customer Management Decisions in Retail Banking",

author = "Persson, \{Per Andreas\}",

note = " Volume: Proceeding volume: ",

year = "2009",

language = "English",

booktitle = "Proceedings of the American Marketing Association's (AMA) 9th International Conference on Relationship Marketing",

}