The Social Dimension of Customer Experience

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Sammanfattning

The research distinguishes between individual and shared experiences and advances the understanding of the social dimension of customer experience in the context of the arts. Building on the extant C2C literature, but also the experience literature within the cultural research and social sciences, this research integrates experience perspectives of marketing and cultural studies. The paper contributes to the customer experience research by highlighting the social mechanisms of customer experience and provides a foundation for developing the conceptual and empirical understanding of shared C2C experiences. The paper shifts the focus of customer experience as an existential-phenomenological phenomenon to a social phenomenon.
OriginalspråkEngelska
Titel på värdpublikationProceedings of the QUIS17 : The 17th International Research Symposium on Service Excellence in Management
Antal sidor5
FörlagEditorial de la Universitat Politècnica de València
Utgivningsdatum05.04.2022
Sidor581-585
ISBN (elektroniskt)978-84-1396-019-7
DOI
StatusPublicerad - 05.04.2022
MoE-publikationstypA4 Artikel i en konferenspublikation
EvenemangQUIS17: The 17th International Research Symposium on Service Excellence in Management - Valencia, Spanien
Varaktighet: 12.01.202214.01.2022
Konferensnummer: 17
https://www.servsig.org/wordpress/2021/09/quis-2022-valencia/

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