The use of digital channels to create customer relationships

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

20 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	International Journal of Internet Marketing and Advertising
Volym	6
Nummer	1
Sidor (från-till)	1-21
Antal sidor	21
DOI	https://doi.org/10.1504/IJIMA.2010.030430
Status	Publicerad - 2010
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{4ac05a00e7df4759b28c6da8656cbc36,

title = "The use of digital channels to create customer relationships",

keywords = "KOTA2010",

author = "Kristina Heinonen and Thomas Michelsson",

year = "2010",

doi = "10.1504/IJIMA.2010.030430",

language = "English",

volume = "6",

pages = "1--21",

journal = "International Journal of Internet Marketing and Advertising",

issn = "1741-8100",

publisher = "Inderscience Publishers",

number = "1",

}

TY - JOUR

T1 - The use of digital channels to create customer relationships

AU - Heinonen, Kristina

AU - Michelsson, Thomas

PY - 2010

Y1 - 2010

KW - KOTA2010

U2 - 10.1504/IJIMA.2010.030430

DO - 10.1504/IJIMA.2010.030430

M3 - Article

SN - 1741-8100

VL - 6

SP - 1

EP - 21

JO - International Journal of Internet Marketing and Advertising

JF - International Journal of Internet Marketing and Advertising

IS - 1

ER -