The use of services marketing knowledge. A case study approach

Hannele Kauppinen-Räisänen; Christian Grönroos

The use of services marketing knowledge. A case study approach

Hannele Kauppinen-Räisänen
, Christian Grönroos

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	The 12th INTERNATIONAL RESEARCH CONFERENCE IN SERVICE MANAGEMENT
Utgivningsdatum	05.2012
Status	Publicerad - 05.2012
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	The 12th INTERNATIONAL RESEARCH CONFERENCE IN SERVICE MANAGEMENT - , Frankrike Varaktighet: 29.05.2012 → 01.06.2012

Nyckelord

512 Företagsekonomi
KOTA2012

Åtkomst av dokument

http://www.cerog.org/lalondeCB/SM/

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title = "The use of services marketing knowledge. A case study approach",

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Y2 - 29 May 2012 through 1 June 2012

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