The Value Chart Technique: a method for studying value-in-use in customer relationships

Gustav Medberg

The Value Chart Technique: a method for studying value-in-use in customer relationships

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings 23rd International Colloquium on Relationship Marketing (ICRM) : Relationship Marketing: Back to the Roots and into the Future
Redaktörer	Johanna Gummerus
Förlag	Hanken School of Economics
Utgivningsdatum	2015
ISBN (tryckt)	978-952-232-289-0
Status	Publicerad - 2015
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	23rd International Colloquium on Relationship Marketing (ICRM) 2015 - Helsinki, Helsinki, Finland Varaktighet: 15.09.2015 → 17.09.2015 Konferensnummer: 23

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512 Företagsekonomi

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title = "The Value Chart Technique: a method for studying value-in-use in customer relationships",

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author = "Gustav Medberg",

note = "Full paper? Volume: Proceeding volume: ; 23rd International Colloquium on Relationship Marketing ICRM 2015 ; Conference date: 15-09-2015 Through 17-09-2015",

year = "2015",

language = "English",

isbn = "978-952-232-289-0",

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Medberg, G 2015, The Value Chart Technique: a method for studying value-in-use in customer relationships. i J Gummerus (red.), Proceedings 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. Hanken School of Economics, 23rd International Colloquium on Relationship Marketing (ICRM) 2015, Helsinki, Finland, 15.09.2015.

The Value Chart Technique: a method for studying value-in-use in customer relationships. / Medberg, Gustav.
Proceedings 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. red. / Johanna Gummerus. Hanken School of Economics, 2015.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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