The Value Concept and Relationship Marketing

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	European Journal of Marketing
Volym	30
Utgåva	2
Sidor (från-till)	19-30
Antal sidor	12
DOI	https://doi.org/10.1108/03090569610106626
Status	Publicerad - 1996
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{f1b4117f018e4f808f43f5935b872359,

title = "The Value Concept and Relationship Marketing",

keywords = "512 Business and Management",

author = "Annika Ravald and Christian Gr{\"o}nroos",

year = "1996",

doi = "10.1108/03090569610106626",

language = "English",

volume = "30",

pages = "19--30",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

number = "2",

}