Titans of Branding

Kirsti Helena Lindberg-Repo, Esha Mehra, Nishant Gupta, Apramey Dube, Vividha Kaul

Forskningsoutput: Bok/rapportBokYrkesinriktad

Sammanfattning

The Titans of Branding reflects innovative strategic thinking in the field of global branding. It is a unique presentation of the views of nine renowned experts. Through interviews, the book brings together perspectives from global branding leaders. The book has organized the expert perspectives into a new, integrated framework that keeps the customer at the center, linking brands to globalization and innovation. The book equips the reader with the academic and managerial strength to successfully face the future challenges of branding in the global economy
OriginalspråkEngelska
UtgivningsortHelsinki
FörlagGummerus
Antal sidor115
ISBN (tryckt)978-951-20-8089-2
StatusPublicerad - 2009
MoE-publikationstypD5 Lärobok, yrkesinriktad hand- eller instruktionsbok eller ordbok

Fingeravtryck

Fördjupa i forskningsämnen för ”Titans of Branding”. Tillsammans bildar de ett unikt fingeravtryck.

Citera det här