“Too Close for Comfort”: The Negative Effects of Location-Based Advertising

Martina Caic; Dominik Mahr; Elizabeth  Aguirre; Ko de Ruyter; Martin Wetzels

“Too Close for Comfort”: The Negative Effects of Location-Based Advertising

Martina Caic
, Dominik Mahr
, Elizabeth Aguirre
, Ko de Ruyter
, Martin Wetzels

Marknadsföring, Helsingfors

Maastricht University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising
Redaktörer	Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Utgivningsort	Wiesbaden
Förlag	Springer Gabler
Utgivningsdatum	2015
Sidor	103-114
ISBN (tryckt)	9783658140908
ISBN (elektroniskt)	9783658081324
Status	Publicerad - 2015
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Publikationsserier

Namn	European Advertising Academy

Nyckelord

512 Företagsekonomi

OpenUrl-tillgänglighet

Fulltext

Citera det här

Caic, Martina ; Mahr, Dominik ; Aguirre, Elizabeth et al. / “Too Close for Comfort”: The Negative Effects of Location-Based Advertising. Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising. redaktör / Ivana Busljeta Banks ; Patrick De Pelsmacker ; Shintaro Okazaki. Wiesbaden : Springer Gabler, 2015. s. 103-114 (European Advertising Academy).

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“Too Close for Comfort”: The Negative Effects of Location-Based Advertising. / Caic, Martina; Mahr, Dominik; Aguirre, Elizabeth et al.
Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising. red. / Ivana Busljeta Banks; Patrick De Pelsmacker; Shintaro Okazaki. Wiesbaden: Springer Gabler, 2015. s. 103-114 (European Advertising Academy).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

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